Green From Top to Bottom

摘要

Though your customers may not specifically ask for "green" primers, a new study suggests they will purchase green products if available.The 2009 National Green Buying Research Study from Green Seal revealed that four out of five people are still buying green products, even in the midst of the recession. Half of the 1,000 consumers surveyed said they are buying just as many green products as before the economic downturn, and 19 percent reported they are buying more. Consumers reported that they aren't really swayed by green claims: Only 9 percent said green advertising is their primary influehcer. Instead, they do their homework by reading the packaging (24 percent) and conducting their own research, usually online (17 percent).