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The ugly truth: negative gossip about celebrities and positive gossip about self entertain people in different ways

机译:丑陋的真相:关于名人的负面八卦和关于自我的正面八卦以不同的方式招待人们

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摘要

In contrast to abstract trait words which describe people's general personality, gossip is about personal affairs of others. Although neural correlates underlying processing self-related trait words have been well documented, it remains poorly understood how the human brain processes gossip. In the present fMRI study, participants were instructed to rate their online emotional states upon hearing positive and negative gossip about celebrities, themselves, and their best friends. Explicit behavioral ratings suggested that participants were happier to hear positive gossip and more annoyed to hear negative gossip about themselves than about celebrities and best friends. At the neural level, dissociated neural networks were involved in processing the positive gossip about self and the negative gossip about celebrities. On the one hand, the superior medial prefrontal cortex responded not only to self-related gossip but also to moral transgressions, and neural activity in the orbital prefrontal cortex increased linearly with pleasure ratings on positive gossip about self. On the other hand, although participants' ratings did not show they were particularly happy on hearing negative gossip about celebrities, the significantly enhanced neural activity in the reward system suggested that they were indeed amused. Moreover, via enhanced functional connectivity, the prefrontal executive control network was involved in regulating the reward system by giving explicit pleasure ratings according to social norm compliance, rather than natural true feelings.
机译:与描述人的一般性格的抽象特征词相反,八卦是关于他人的个人事务。尽管已经很好地记录了与处理自我相关的特质单词相关的神经相关性,但对人脑如何处理八卦却知之甚少。在目前的fMRI研究中,要求参与者在听到有关名人,自己和他们最好的朋友的正面和负面八卦时,对他们的在线情绪状态进行评分。明确的行为评分表明,与名人和最好的朋友相比,参与者更乐于听到积极的八卦,而更讨厌听到关于自己的负面八卦。在神经层面,分离神经网络参与处理关于自我的正八卦和关于名人的负八卦。一方面,上前内侧额叶皮层不仅对自我相关的八卦有反应,而且对道德过犯也有反应,眼眶前额叶皮层中的神经活动与对自己的正面八卦的愉悦等级呈线性关系。另一方面,尽管参与者的评分并未显示出他们对听到有关名人的负面八卦感到特别高兴,但奖励系统中神经活动的显着增强表明他们确实感到很有趣。此外,通过增强的功能连接性,前额行政控制网络通过根据社会规范的遵从给出了明确的愉悦等级,而不是自然的真实感受,从而参与了对奖励制度的调节。

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