BUSINESS AND PASSION are two essential foundations of professional photography that are sometimes hard to maintain in parallel.A lack of time,skills and/or money means that we need to increasingly focus on the former.The new market pressures,which are well documented in each Capture,also constitute powerful drivers.While business skills are critical for survival,we also have to remind ourselves that passion is what drove most of us to become (pro) photographers,as well as what our clients are looking for when commissioning us.
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