Of all those interviewed for this article, an overwhelming majority admitted the industry has recently been a difficult one to work in, even though many preferred to say so off the record.The identified threats to the industry will hold no surprises; they have been well discussed in Annuals past. What has emerged in 2011 is that we are now starting to see, for perhaps the first time, the combined effects of technological advances and the GFC. The result is an industry in the throes of fundamental change and uncertainty.
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