What they want,when they want it,how they want it

摘要

Of all the fine presentations made during the SPI's Annual Business Conference in Tucson,AZ in early May,arguably the most impressive was made by Lowell Catlett,a lanky 58-year-old economics professor at New Mexico State University,who proved both entertaining and insightful in pointing out that the biggest megatrend of them all is the change from a manufacturing-driven world-products are made,then pushed to market-to one in which the consumer's voice and choice carries much more weight.Case in point:cell phones,a masterful mixture of design and manufacturing,often are offered free if a per-