An e-commerce logistics service customer relationship management system based on RFM model

摘要

Copyright © 2023 Inderscience Enterprises Ltd.In order to solve the problems of traditional customer relationship management system of e-commerce logistics service, such as high transmission error, long running time and high packet loss rate, a customer relationship management system of e-commerce logistics service based on RFM model is proposed. This system mainly combines RFM model, dynamically displays all contour states of customer consumption behaviour from three aspects of purchase time, frequency and quantity, and obtains user classification rule table. The experimental results show that the transmission error of this system is 0.15, the system running time is 0.1 s, and the packet loss rate is about 0.06, which is better than the comparison system and has great research value.