The Business of Providing High-Quality Content to Mayo Clinic Proceedings' Readers:2009 and Beyond

摘要

Readers of contemporary, large-circulation medical journals expect those journals to provide high-quality information, and they expect that information to be available through the preferred format (eg, printed hard copy, instantaneous electronic access) wherever clinicians practice and scholars study. Authors who support these journals expect that their manuscripts will be reviewed promptly and professionally, and, if accepted for publication, processed and published as quickly as is feasible. It is likely that these same readers and authors seldom reflect on the dozens of support personnel and multimillion dollar budgets required to make these processes work. Nevertheless, running the business of a major journal is as critical as selecting the manuscripts to publish if those journals are to survive and thrive