The Spanish leader in fruit and vegetable marketing Anecoop is currently re-launching their "Bouquet" brand. Created some 20 years ago for their seedless watermelons, the brand has gained an excellent reputation on the international markets where it is recognized as Anecoop's leading brand. On the domestic market, however, the brand is still not very much known. To boost brand awareness for both distributors and consumers on the national market, Anecoop created the Spanish website www.bou-quet.es. Introducing a new slogan "cultivamos futuro" ("Let's grow our future") and a tree emblem, the cooperative wants to communicate their social responsibility. More than 90,000 associated farmers cultivate land in eleven Spanish provinces, thus supporting therural development and preventing further urbanization of agricultural area in Spain.
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