LOVING A BRAND MEANS PROTECTING IT!

摘要

Counterfeit products (and their brands) have significantly increased over the years and are now a severe threat to the European economy. Printers and converters (together with their customers) are now using new and advanced technology to fight against copycatting. Counterfeiting pharmaceutical products, for example, is no longer a petty crime. Whereas in former years counterfeiting was mainly restricted to single products, like cigarettes, the world-wide economic recession has considerably increased the types of products affected.