Promotions Increase Tomato Sales, Marketing Order Regulations Renewed

摘要

NAPLES, Fla.--Field-grown tomatoes captured a greater portion of tomato sales at retail during the past year, according to Samantha Winters, director of promotion and education for the Florida Tomato Committee (FTC). She gave her report at the association's annual meeting Sept. 9. The meeting was one of the events of the 29th Annual Florida Joint Tomato Conference, held at the Ritz Carlton hotel Sept. 6-11. This reported increase in tomato sales was welcome news during a gathering which was overshadowed by feelings of general anxiety among the Florida tomato industry participants. This resulted from the two hurricanes that had recently inflicted damage to the state and the looming potential threat of a third, Hurricane Ivan, whose path was being tracked closely by meeting participants.