Consumption trends

摘要

Buyers of feeder cattle are willing to pay a premium for cattle genetics to include black-hided feeders with high genetic propensity to marble and a high lean-to-fat ratio. Buyers of beef products and/or those who sell beef to consumers are willing topay for desired weight and size of carcasses and cuts, and eating satisfaction to include beef flavor, tenderness and customer satisfaction. Food safety also ranked high among this group as a requirement and potential premium. Those are among the preliminary findings of Oklahoma State University meat researchers who participated in the 2011 National Beef Quality Audit. The final results will be released in the coming weeks.