A Symbol For Quality

摘要

In Reno, NV, a city built on hope and chance, the beef industry unveiled its new competitive strategy. The first draft is only 40 pages long, but it outlines the beef industry's plan for coordinating the focus of all segments of the industry. Called the Brand-Like Initiative, the document underscores the industry's commitment to a consumer focus and intensifies its resolve to win back lost market share. Born out of the beef industry's long-range plan, the proposal dominated discussion at the recent National Cattlemen's Beef Association (NCBA) midyear meeting in Reno.