Beef Boosters

摘要

On the plains of South Dakota, Bob and Nancy Montross make a powerful grassroots beef-promotion team. Bob and Nancy Montrosss handiwork is all over the state of South Dakota, and beyond. You see it on highway billboards across the state, like the oneon the Highway 14 curve just east of De Smet, SD - a thick juicy T-bone with a fork stabbed into its center and a cowboy hat perched on the handle. "Our steak in the future," the billboards say. You see their involvement in the first-of-its-kind, South Dakota Beef Bucks VISA~(R) cards being swiped - and Beef Bucks certificates being redeemed - for steak purchases in restaurants and grocery stores across the region, nationally and even the world. About 750,000 dollar worth of beef has been moved throughthe program.