Plug the gap: Exploring the barriers to entry in the plug-in electric vehicle market could help to create a step change in usage

摘要

There is no denying that the plug-in electric vehicle (PEV) market has grown significantly in the past three years but sales are not rising as fast as many people predicted. However, what is interesting to look at more deeply are the oft-cited barriers to entry into the PEV market such as cost, fear of obsolescence and range anxiety, the last of which is the biggest issue by far. From here, we can examine the potential solutions and required innovations that could create a step change in usage.