Leveraging a down market to improve company fundamentals Industry slowdown provides the time needed to identify and capitalize on opportunities

摘要

When a severe industry downturn occurs, most service companies institute a well-worn series of steps to counter the effects. The companies immediately halt nonrevenue producing programs to stem cash flow, slashing the overall budget (both current and long-term) and instituting massive layoffs. While some cuts are necessary, many are made without any overarching vision or strategy. In fact, many of these cuts are short-sighted remedies that ultimately sacrifice the future growth of a company.