New plays and more data multiply data management headaches. Integrated management systems provide some pain relief. Data management issues have probably plagued the oil and gas industry since the first wells were dug or pounded out with cable-drop tools. More recently, even with the massive improvements in compute power over the last few years, the computer industry has struggled to keep pace with the energy industry. Now things are ramping up even faster. New play types bring new challenges, and once again Silicon Valley is huffing and puffing to keep up. But companies like Oracle, keenly aware of the obstacles that face them, are suiting up accordingly.
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