Making Sense of Shifting Markets: Missing a market shift may mean losing it entirely. As the electrical construction market changes, contractors must learn how and when to shift gears

摘要

A market's size and characteristics have been primary indicators of any industry's health since the early 20th century. Understanding changes in such markets is an important element of any company's ability to perform profitably and productively. Market share is a measure of the performance of an organization relative to its competitors in a particular industry. In order for any organization to develop a strategy that will allow it to expand or recover its own share of the market, the entire economic market size and its trends must first be correctly and consistently recognized and compared using a common definition. Then, to regain or expand market share, all the root causes of erosion or shifts have to be addressed.