'A Life Worth Living'

摘要

In the recently published autobiography, 'A life worth living', Michael Smurfit tells his own life story and that of the company he built. He documents the Smurfit Group's growth from humble beginnings, the challenges faced and overcome, and the many deals that doubled the size of the business every three or four years. He shows his 'logical opportunism' in action, and explains how the Smurfit culture and systems provided a world-beating competitive advantage.