INVESTIGATING THE ROLE OF INDIVIDUAL CHARACTERISTICS, INTERPERSONAL SEXUAL COMMUNICATION, MEDIA EXPOSURE, AND GENDER DIFFERENCES ON CONDOM USE AMONG CHINESE COLLEGE STUDENTS IN HUNAN

摘要

Objectives: The objective of this study was to investigate factors of condom use among a sample of 490 sexually active Chinese college students. Methods: A cross-sectional survey by systematic sampling was conducted on students' interpersonal sexual communication, media exposure, and condom use. Multiple regression was employed for analysis. Results: Self-efficacy, peer and partner sexual communication, parent norms about condom usage, HIV/AIDS information from brochures, and exposure to sexual content in books were associated with variables related to condom use. Conclusions: The current study underscores the importance of self-efficacy and peer and partner sexual communication in HIV preventive intervention programs that promote condom use among young Chinese.