机译:Lifestyles are risky, too: the social construction of risk and empowerment in prescription drug direct-to-consumer advertisements
Muhlenberg Coll, Dept Sociol & Anthropol, Allentown, PA 18104 USA;
Univ Tampa, Dept Hist Sociol Geog & Legal Studies, Tampa, FL 33606 USA;
drug advertising; medicalisation; risk; risk society; empowerment;