Prospecting the potential of new markets: a key element for the sustainable development of world olive growing

摘要

Fundamental elements of the changes and innovations proposed by the IOOC Executive Secretariat for resuming promotional activities in countries outside the European Union (EU) concern campaign management methods, the follow-up and identification of new consumers and the consolidation of existing ones. The underlying aims are: 1. To recommence institutional action to promote olive products 2. To provide integrated support for the whole sector from the time olive oil is produced until it reaches the consumer 3. To work towards the sustainable economic development of world olive cultivation.