CONSUMPTION HABITS IN FLUX

摘要

In North America,demand for newsprint was reduced by half in the first decade of this millennium.In Western Europe,the market decline has been more moderate."The breakthrough of the Internet is having a strong impact on demand for paper in the United States,for newsprint in particular,"says Sampo Timonen of RISE He explains:"Once readers relocate to online sites,the advertisers will follow suit.Even if economic growth were to improve substantially,I do not believe that newspaper and magazine advertising will ever be the same again."