Many crafters think of die cuts as plain paper shapes for decorating scrapbook pages. Crafters can journal on them, fold into three-dimensional page embellishments, use as photograph backgrounds — even cut several colors of one shape on a roller die cutting machine and layer pieces for a dimensional look. Jim Freedman of Stamp Oasis in Las Vegas, Nev., is one of many retailers profiting from an exciting new technique for die cutting: embellishment with rubber stamped heat embossing. With heat embossing, your customers will discover that die cuts aren't just for scrapbooking. And as a retailer, you will i discover that heat embossing helps generate more profit with your die cutting center.
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