Mexico is the largest producer and per capita consumer of fresh tomatoes in North America. Therefore, its fresh tomato industry and domestic market figure prominently in the dynamics of the North American fresh tomato industry. To understand the evolution of the rapidly growing Mexican greenhouse tomato industry, it is important to put it in the context of the total Mexican fresh tomato industry. In Mexico, field growers play a key role in the greenhouse tomato industry, and field production dwarfs greenhouse production. The Mexican greenhouse tomato industry is also characterized by much more geographic and technological diversity relative to its NAFTA partners.
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