Reorientation of Fertiliser Marketing and Extension Services for Second Green Revolution

摘要

It is how felt that under changing scenario of agriculture and alled sector, the role of fertiliser industry will be more crucial and vital, therefore, a paradigm change In the marketing and extension approach and services would essentially be needed. The industry should, therefore, expand their business base through rural markets so as to meet farmers demands for various Inputs at right time and right place and also help facilitate development of infrastructure for warehousing, cold storages, food processing, value addition, etc., to protect the farmers. Obviously, to achieve inclusive and sustained growth in agriculture and allied sector, more investment would be needed which invariably should be supported by the right strategies, pro-industry and pro-farmer Government policies and interventions. This paper highlights the issues and strategies for reorientation of fertiliser and extension services to meet the challenges of agriculture under changing scenario.