The Ag Equipment Consultant

摘要

When I first proposed the concept of the Ag Equipment Consultant more than seven years ago, I received skepticism from salespeople, dealers and even some manufacturers. They did not believe in the concept. "Farmers like to buy equipment. You cannot take this away from them, " one dealer told me. My intention was not to take away the pleasure of buying, but to enhance that pleasure. "Farmers don't use consultants. " said one salesperson. Look around. That has changed. "Do you realize how much we need to know to become sales consultants? " This came from a group of salespeople. Yes, I do know, and you had better start acquiring this knowledge now.