Dealership commitment and staff teamwork are needed to produce successful special events like Hartland Equipment's annual John Deere Days The Western Kentucky University Agriculture Exposition Center in Bowling Green turned into a sea of John Deere green for three days in January. Hartland Equipment, a four-location dealership (Bowling Green, Glasgow, Louisville and Somerset) hosted one day for customers, one day for students and one day for government and commercial leaders at the company's annual John Deere Days. What began nine years ago as Customer Appreciation Day has since grown into the three-day event that showcases the newest equipment from John Deere and provides special activities for each of the three groups.
展开▼
