A $4 billion dollar carrot could be dangling in front of folding carton printers interested in pursuing flexo, according to The Future of Flexo Printing for Packaging and Specialty Markets 1996, released by Graphic Arts Marketing Information Service (GAMIS). All but 20 percent of the $5 billion folding carton printing market could potentially be done flexo, the report states, with the exception being high-end packages for cosmetics and other industries. Flexo is more likely, however, to jump from 20 percent to 40 percent penetration within five years, mostly at the expense of sheetfed offset, it claims.
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