The wood coatings market is in a unique spot right now, as demand is a mixed bag. In some cases, there is a decline in demand, partly driven by inflation but also because so many people took on DIY projects during the COVID-19 pandemic. Now that these projects are done, there's time to do other things that weren't available during the pandemic, like travel. Maureen Taylor, marketing manager for Olympic by PPG, sees consumer priorities shifting post-COVID.
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