GM dealers take on more loaners: Program aims to increase customer loyalty and test drives

摘要

Chevrolet dealer Duane Paddock runs a fleet of 50 vehicles that he loans to service customers and as demos - up from exactly zero two years ago. His dealership is part of a huge expansion of General Motors' Courtesy Transportation Program, a bid to create better loyalty via the service lane and by getting more people to try Chevy, Buick and GMC vehicles.