Lenzing's flagship textile brand,TENCEL,is celebrating three decades of sustainable fibre innovation this year.Since 1992,the TENCEL brand has empowered companies across the textile value chain to adopt more eco-friendly practices."Since its launch 30 years ago,TENCEL has always been envisioned as a solution provider for the textile industry.Aligning with the industrywide shift towards deeper levels of sustainability and transparency,in 2018,the brand evolved from a behind-the-scenes contributor to a front-facing player.From then on,TENCEL expanded its offerings from fibre creations to pioneering digital technologies.To date,the TENCEL brand has exceed expectations across the industry as'the trusted provider'of high-quality sustainable fibres among leading global fashion and home textile brands.We are thrilled to reach this milestone and are looking forward to driving continuous innovation and building stronger partnerships over the next 30 years and beyond,"said Robert van de Kerkhof,Member of the Managing Board at Lenzing.
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