Shaping the future of nutrition: FrieslandCampina Ingredients reveals five key adult nutrition trends for 2022

摘要

FrieslandCampina Ingredients, the global innovator in healthy and functional ingredients, has released a new report revealing five trends and developments set to drive the evolution of the food, drinks and supplement industries in 2022. The report, 'Shaping the future of nutrition', offers expert insight into the latest market and consumer research to help brands pinpoint areas for innovation and NPD in the active, performance and medical nutrition markets. Against the backdrop of COVID-19, anxieties around health and well-being have never been greater. Yet research suggests that consumers are tackling this in new and unexpected ways -including recognising a link between personal and environmental health. The five trends shaping consumer behaviours and buying habits include: Planet-first nutrition - 65 of consumers believe food and nutrition brands should do more to protect the planet. As consumers become more ethically and environmentally conscious, building brand trust is crucial. Transparency is non-negotiable when it comes to creating this trust, but brands will also need to make claims meaningful and tangible to stand out to consumers.