10 YEARS AGO. Effective Marketing Strategies - According to the American Drycleaner Wire survey, cleaners employed a broad range of marketing initiatives to promote their business and services, and three quarters (76.2) believed their efforts paid off with increased profitability. Maintaining a website was the most common marketing initiative, used by 71.4 of respondents, with community outreach coming in a close second at 66.7. Roughly 57 of respondents said their main goal was multifaceted. They used marketing to encourage customer loyalty, increase brand awareness, build the customer case, and increase short-term sales. 25 YEARS AGO. The Barton Bill Returns - The small business remediation act, also known as the Barton bill, in honor of its author, Rep. Joe Barton (R-Texas), was reintroduced on May 22 into Congress with eight co-sponsors. The bill, designed to establish a maximum level of remediation for drycleaning solvents, was supported by several drycleaning organizations, who came together at the 1997 Clean Show to gather support signatures throughout the country on a huge map of the United States. After the show, according to plan, each state with its signatures would be presented to key congressional members to show the tremendous support the bill had in the industry.
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