Quality Consideration among Consumers in Online Shopping

摘要

Information communication technologies (ICTs) have significantly revolutionized travel industry in the last decade. With an increasing number of travel companies participating in the Internet market, low price has become a minimum qualification to compete in the Internet market. As a result, eservice quality is becoming even more critical for companies to retain and attract customers in the digital age. This study focuses on quality Consideration among consumers in online Shopping that indicate the trust from the perspective of customer and ease of use from the perspective of online company are the most critical and important facets in customers' perception of online shopping. When considering the ways in which consumers behave once they are online (as opposed to why they are online), there are two key aspects of online behaviour that can be monitored to help assess that customer's behavior are Explicit behaviour is based on data provided by the user. This would include such things as a user profile if membership or registration details were required to access the site or make a purchase. Online Purchasing decision factors like too few online consumers interested in the few available online offerings, no standardized technologies for secure payment mechanisms, and the lack of profitable business models play important roles in the relative dearth of commercial activity among businesses and consumers on the Internet. Online shopping companies should pay attention to the facets of reliability, system availability and responsiveness while focusing on the facets of ease of use and trust in order to improve their online service quality to customers. Influence to customer's perception of quality of online service, the dimensions from perspective of the online companies is stronger than that from the perspective of customers. Trust and ease of use are the most critical and important facets in customer's perception of online service quality. Reliability, system availability and responsiveness arc not as important as case of use and trust, they are still important facets of eservice quality, and online companies should pay attention to them as well while focusing on the facets of ease of use and trust in order to improve online service quality. Privacy has not found to be a significant facet in customer's perception of online service quality, it is still necessary to for online companies to assure customers the privacy of their websites.