机译:Machine gaze in online behavioral targeting: The effects of algorithmic human likeness on social presence and social influence
Calif State Univ Los Angeles, Dept Commun Studies, Mus Bldg 105,5151 State Univ Dr, Los Angeles, CA 90032 USA;
Penn State Univ, Donald P Bellisario Coll Commun, University Pk, PA 16802 USA|Tampere Univ, Fac Informat Technol & Commun Sci, Gamificat Grp, Tampere, Finland;
Online behavioral targeting; Anthropomorphism; Algorithmic transparency; Algorithmic human likeness; Social presence;