The pandemic has strengthened the trend towards sustainable consumption in the food industry -a shift that is also reflected in the world's leading ingredients show Fi Europe combined with Hi Europe, as the organic and natural ingredients zones are both on a growth trajectory. The Fi Global team is currently expecting a total of 17,000 visitors in-person and/or virtually, with a strong focus on relevant audience for business and networking and the quality of attendance: 72% of the pre-registered attendees have purchasing power. The trade fair will be held online from 22 November, and in person in Frankfurt from 30 November to 2 December. In terms of floor space, compared to the total show, the organic zone has grown by 49% with exhibitors this year including Mainfrucht, Meurens Natural and La Sanfermese Agro & Food. The natural ingredients zone, meanwhile, has grown by 46% and will be welcoming exhibitors such as Herbstreith & Fox KG Pektin-Fabriken and Plantex SAS. "This trend has been present for a number of years but now has become even more apparent as a result of the pandemic. Furthermore, the combination of Food ingredients and Health ingredients Europe highlights the importance of naturalness in ingredients with health benefits", says Julien Bonvallet, Fi Global Brand Director.
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