With the ubiquitous nature of the Internet, social media, and their continued exponential growth across society, it is necessary to comprehensively understand these platforms to engage threat networks at home and abroad. Undergirding all web-based actions, however, is human behaviour. Therefore, understanding human behaviour and the dynamic range of characteristics, actions, and attributes that are influenced by culture and context, for web-based offensive and defensive actions, is an ever-evolving niche skill. As such, non-kinetic activities and change efforts, especially in the cyber domain, require cross-cultural competence and experience in addition to any cyber capability.
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