Employer branding in the retail industry: a systems approach

摘要

Copyright © 2022 Inderscience Enterprises Ltd.In view of the emerging digital transformation requirements, modern organisations need to be constantly adapting for their development and sustainability. Human resource departments are among the basic pillars contributing to that transformation, with their strategic engagement on the organisation’s decisions regarding the most efficient short- and long-term talent management and acquisition. The adoption of new concepts in the pursuit of business excellence and continuity always contains an inherent complexity proportional to the separate stakeholders taking part in major decisions referring to strategic, tactical, and operational targets. In this paper, we examine, by a systemic point of view, the performance and potential impact of the adoption and implementation of employer branding trends, which seems to be an important way for the whole business transformation and superiority.