A joint behavioral choice model for adoption of automated vehicle ride sourcing and carsharing technologies: Role of built environment sustainable travel behaviors

摘要

Rapid advancements in vehicle automation and a shift towards collaborative consumption trends will disrupt future urban mobility systems. We present a joint model of consumers' affinity to-wards shared automated vehicles (SAVs) with two distinct yet related configurations: automated vehicle (AV) carsharing and AV ride sourcing. Compact and walkable built environment is known to support active travel and shared mobility but the potential impacts of built environment on adoption of automated shared mobility are largely unknown. Besides sociodemographic, sus-tainable travel, and technology-related factors, we examine the role of neighborhood-level walkability (composite measure of land-use, pedestrian-oriented urban design, and transit accessibility) in shaping public's opinion about AV carsharing and AV ride sourcing technologies. Detailed travel behavior and stated preference/taste data for over 2700 individuals from the most recent 2019 Puget Sound Travel Survey are complemented with neighborhood-level high -reso-lution data on built environment fabric. Two dependent variables of interest include individual's level of interest in AV carsharing and AV ride sourcing programs. A novel and comprehensive geo-additive heterogeneous copula-based joint behavioral model is developed -revealing complex stochastic dependence patterns between users' interest in AV ride sourcing and carsharing pro-grams and different layers of systematic and random taste heterogeneity. Results show that improving neighborhood walkability can be an effective way to increase public's interest in using automated ride sourcing and carsharing services. Findings also highlight the opportunity to enable SAV adoption by harnessing the synergies between green (transit) travel, technology use for work/non-work purposes, use of existing mobility-on-demand (MOD) services, and affinity towards automated MOD services. Results are translated to potential policies for designing pro-active behavioral and built environment interventions for accelerating SAV adoption with an enhanced sensitivity towards the needs of distinct and more vulnerable population groups (e.g., older, unemployed, and/or less educated individuals). The study methodologically contributes by presenting a comprehensive behavioral model for SAV adoption by differentiating ride sourcing and carsharing.