Packaging in the crowded deli retail environment demands an exclusive and premium appearance to attract consumers while also focusing on freshness of the product. Following a trend that started during the pandemic, many supermarket delis are focusing on meat products that offer convenience while keeping products fresh longer, which is largely a function of their packaging solutions. "Innovative and unique look and feel from print technologies continues to evolve and innovate into new and trending technologies," said Melanie Bandari, senior marketing manager for meat, poultry and seafood at Amcor Flexibles North America, Oshkosh, Wis. "New entrants in the deli meat space focus on smaller, more premium brands versus large, mass-produced brands." Ryan Spencer, product market manager for chambers, portioning and slicing at Multivac Inc., Kansas City, Mo., has noticed more demand for grab-and-go packaging that is designed to look like it was cut and packaged at the in-store deli counter.
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