SO IS THE new Tata-controlled AirIndia Group capable of exploitingthe potential of the Indianaviation market?Appointed in mid-2022, the newCEO of the Air India Group, CampbellWilson, a New Zealander, hasbeen blitzing the media with his visionfor a new Air India. His backgroundis the SIA Group, where hewas VP of sales and marketing andCEO of Scoot, SIA’s LCC. The task thathe oversees is to rejuvenate the dinosaurAir India, whose privatisationprocess lasted over 20 years; integrateit with a different type of fullservice carrier - Vistara, a joint venturebetween Tata, with 51%, and SIA,with 49%, which started up in 2015,and is based at Delhi; at the same timeas merging Air India Express, with anotherLCC, though one with a very differentoperating model - AIX Connect,which is the rebranded Air AsiaIndia, Air Asia having sold out its staketo Tata.
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