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机译:Prediction of consumer preference for the bottom of the pyramid using EEG-based deep model
Univ Burdwan, Dept Business Adm, Burdwan, W Bengal, India;
Indian Inst Technol, Comp Sci & Engn, Roorkee Haridwar Highway, Roorkee 247667, Uttarkhand, India;
neuromarketing; deep learning; electroencephalogram; EEG; bottom of the pyramid; BoP; consumer behaviour;