Flour treatment specialist Muehlenchemie is expanding its service and taking new directions in customer support with Smart Classes. Online demonstrations and training, and joint trials and analyses, enable dynamic remote communication in real time. Starting in 2022 customers can acquire fully configured MC Connect Classes. MC Connect Classes are worn on the head, and have a camera facing forward and a small screen in front of the wearer's eye. They are used like a tablet or smartphone to communicate with another person by video call. Everyone on the call sees the same thing, as if they were there in person. The user's hands are free, to do baking trials or operate devices during a session. With this technology, Muehlenchemie is taking another step towards digital customer support. The company already offers digital services such as remote workshops, last year's Digital Millers' Conference, and the online navigator that helps select the right product. Another offering is now being added. "In flour treatment it's more and more about fast decisions. These can now be made better with the assistance of experts who might be a thousand kilometres away," says Peter Steiner, Global Head of Business Unit at Muehlenchemie.
展开▼
