If there’s a market for it, why not grow it? The more information Johnny Kashama discovers from his project on the adaptability of ethnocultural vegetables in northern Ontario, the more he sees this market as a unique opportunity for growers.“The population is shifting,” says Kashama, agricultural manager at College Boreal in Sudbury. With more newcomers in Canada, there’s more opportunity to market vegetables that are not traditionally grown here. “The demand for ethnocultural vegetables is considerable,” he adds.“Monthly spending on ethnocultural vegetables by only three ethnic groups in Toronto - Chinese, South Asian and African Caribbean - is estimated to be $61 million per month in the greater Toronto area alone.”
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