The transition to reusable packaging is now being seen as a must in the consumer packaged goods industry. The pressure is on from the international community-take the United Nations treaty on plastic pollution and calls from organizations like Greenpeace, for example. And reuse legislation is on the way. As far back as 2020, French law 2020-105 called for 10% reusable packaging on the market by 2027. Recently, the European Commission issued a proposed revision to its Packaging and Packaging Waste Directive that includes reusable packaging mandates. Among the controversial targets: reusable packaging for 95% of cold and hot beverage cups by 2040. Even the world's biggest packaging creators have set specific commitments in response. In February 2022, Coca-Cola set a target of 25% reusables by 2030. PepsiCo recently followed suit, with a target of 20% by the same year. The time to begin transitioning to reusables is now, and many companies are launching reuse pilots. But can they meaningfully implement at scale?
展开▼
