Startup Downfalls

摘要

FOR as lone as technology startups have been spectacularly on the rise, many more have been spectacularly in decline. Failure is a near certainty when starting a company. Even founders with the right credentials, cash, and customer base regularly see their businesses crash and burn, while only the lucky ones manage to pivot their way out of a death spiral. Would-be entrepreneurs encounter booby traps everywhere they turn. Three recent books break down these threats and how founders can confront them.