Wizz Air: Where now for its bold plan?

摘要

AT THE beginning of the pandemic we observed that Wizz Air had a bold plan: it would pursue growth aggressively, build its A321neo fleet rapidly and enter new markets where the incumbents were weak. It looked as if this could be a successful, that Wizz Air would emerge as a triumphant disruptor (see Aviation Strategy, May 2020), But when it published its Q1 results Fy2023 (April‐June 2022), the picture had changed for the worse.