IF THE Saudi Vision 2030 project becomesa reality, Middle Easternaviation will be transformed in thesame way as Emirates Airline, copiedby Etihad and Qatar, developed thesuper‐connector concept. Saudi’s aviationproject goes beyond mega, it ison a giga scale.Saudi Vision 2030 was initiatedby Saudi Arabia’s de facto ruler,Crown Prince Mohammed binSalman (universally known as MBS).It aims to propel Saudi Arabia into aglobal post‐oil power through rapidtransformation of all sectors of theeconomy and a parallel modernisationof society. Travel and tourismare at the heart of the plan, whichhas been developed largely by USmanagement consultancy firms— McKinsey has embedded itselfthroughout the Saudi administration(the Ministry of Planning is sometimesreferred to as the Ministry ofMcKinsey), but the main authors ofVision 2030 were the Boston ConsultingGroup. Funding for Vision 2030comes from the sovereign wealthfund, PIF, which has assets of up toUS$1tn.
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