In business,doing things better is often not as commercially interesting as doing things in the most cost-effective way.In fact,trying to do things too well can seriously reduce profits-and a company's ability to meet its customers'orders at a price they are willing to pay.There is always a tension between investing in new technology or processes,and the need to deliver good returns to the owners and shareholders.The PL)industry has taken process improvement to its heart,however,and the machinery employed today is a far cry from the first prototype impingement mixers based around fuel injectors.Digitalisation is now becoming more important.A recent poll at the EuroPUR meeting in Amsterdam in November found that respondents agreed that'Digitalisation and Al are not just buzzwords,we are on the verge of something bigger than just an improvement in processes which could fundamentally change the way the foaming industry works in the coming decades.'The meeting pulled together six speakers from the machinery side of the business to discuss how they believe digitalisation and Al will affect the industry in the near future.
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