New IFFA key visual a mirror of modern meat-processing industry

摘要

The new IFFA key visual - a map of the world made of hygienically packed and correctly labelled meat - takes up the latest development in the meat industry. "Ostrich meat from South Africa and beef from South America are nothing unusual on today's dining tables. However, globalisation places high expectations on meat-processing hygiene; we want to be able to rely on the safety of these foodstuffs. The new IFFA key visual is a mirror of the modern meat-processing industry," said Detlef Braun, Member of the Board of Management of Messe Frankfurt.